Welcome Aspiring Athletes, Coaches and Leaders!
Get my weekly insights into the science and art of training like Champions—so you can learn faster, play your better game on and off the court—especially during that Finishing Game—and stay healthy.
40+ year Coach & Performance
Science Expert, Speaker
The Science & Art of Training SMART™
How to Think, Train and
Compete Like a Champ
👉 Learn Faster
👉 Compete Better
👉 Build Rock-Solid Belief
👉 Stay Healthy
👉 Win That Finishing Game
So your good game transfers into competition—more consistently, under pressure—even at crunch time
with Cheryl McLaughlin, PhDab, MS
40+ yr Sport & Performance Expert • Coach • Founder • Speaker
Train SMART. Compete Better. Bring out your better game during matches—especially at crunch time
As a multisport college and lifelong athlete, coach and performance scientist, I’ve had the opportunity to be trained by, to coach with, and to study Olympic and Champion Coaches.
And I learned:
Champions and Champion Coaches Train Smart.
They keep things simple.
The way we trained every day made it easier to learn faster, compete better, build belief and transfer our good game into competition (which is often a gap in most training).
To play your better game—especially at crunch time—requires, in the words Roger Federer:
“Every cell in our body needs to feel that this is the only right way to play.”
The Train SMART System uses simple core concepts of Champions you can apply to training and competition.
You learn to training your heart, brain, body and game together so they all know what to do to play your better game in the match situations—especially at crunch time.
👉 Ready to Train SMART Like a Champ—with step-by-step tools you can start using today?
START HERE:
Train SMART to Think, Train and Compete Like a Champ—
So You Can Play Your Better Game In Competition
Whether you’re an athlete, coach or leader—this is where to begin.
Choose the path that fits you best:
Let’s Work Together:
Consulting with Cheryl
1-on-1 and team consulting to help you train smarter, compete better, stay healthy—while working through the challenges you face—so you can free yourself to play your better game.
Best for:
Athletes, coaches teams and leaders who want personalized guidance, training and strategies.
Virtual via Zoom, Phone, FaceTime
START HERE
30-Day Train SMART for Competition™ Challenge
30 Days of simple, practical Train SMART tips and tools used by Champions and Champion Coaches you can use immediately to Think, Train and Compete Like a Champ—and Stay Healthy.
Delivered to your Inbox
Use 3 core Train SMART concepts of Champions rely on during training and competition
Master simple, Train SMART tools to learn faster and play better during matches
Train your heart, brain, body and game together so they all know what to do during important match moments
Manage your mind, body and stress response to fuel your better play
Train to win that Finishing Game
Best for: Athletes, coaches and sport parents who want a clear place to start.
$47.00 (normally $99)
Self-Paced. Start anytime.
For Coaches and Teams
Training Videos & Workshops
Train SMART Coaching™
Weekly Videos
Like having a weekly coaching session
in your back pocket
Get a new 5-minute coaching video each week (50 weeks/year) coming to you explaining a practical technique, tool or coaching situation you can use immediately in your practices and lessons.
You’ll get:
50 weeks of practical Train SMART coaching tools
Simple ways to help players learn faster and compete better
Practical solutions to common coaching and performance challenges
$300/year
(50 weekly coaching videos
Workshops for Clubs, Teams, Organizations
Bring the Compete Like a Champ™ System to your players and coaches—with practical tools and techniques they can use immediately to Train SMART, build confidence and play better under pressure.
Popular Topics Include:
Train SMART for Competition™: 3 Keys to Think, Train and Compete Like a Champ to Play Your Better Game During Matches
Workshops for Women:
Let’s Get Mentally Tough
Women, High Performance and Long-term Health
3 Keys to Being a Train SMART Coach: Help players learn faster, compete better and transfer their game to competition
Coaching Women and Girls: What Coaches Need to Know
Live via ZOOM with Q&A and Coaching
Best for:
Coaches with competitive junior and adult players and teams. Also ideal for staff training and for player-parent workshops.
How Cheryl Can Help You
- Your Why: What do you really want to accomplish as a person and a player
- Honest Assessments: Whole person, game, and training assessments: Does it fit you, your body and personality?
- Train SMART like Champions Action Plans: For taking disciplined actions for high-performance and health
- Train to Win that Finishing Game: applied performance training drills and games
Benefits
- Think, Train and Compete Like Champions: Develop the mindset and habits in training, competition and in life
- Build self-reliance and belief on and off the court
- Play your better game during competition—especially at crunch time
- Better physical, mental and emotional health: Understand the warning signals that are designed to keep you healthy and adjust
- More efficient & focused practice: Get more out of a two-hour practice than most get out of 4
Expertise & Tools
- Train SMART Coaching Weekly Videos
- Courtside with Cheryl: Insights and commentary on current matches, issues
- CMInsider Newsletter
- Special Reports
- Speaking
Get the CMInsider™
Get Cheryl’s insights and practical tips to help you Think, Train and Compete Like a Champ—to play your better game on and off the court—and stay healthy.
Trusted by Athletes, Coaches and Champions
“You are our most requested speaker year-after-year.”
Dick Gould
Hall of Fame and Legendary Stanford Men’s Tennis Coach
“I worked with Cheryl as a junior and while playing college tennis at Stanford. We worked on improving my game and mental toughness for college tennis (Stanford was my dream goal). I could be honest with Cheryl about how things really were and she helped me handle tennis, school and life situations better.”
S.S.
Stanford Men’s Tennis player
“Cheryl was my Assistant Women’s Volleyball Coach and I was her Assistant Women’s Tennis Coach while building these college programs into successful regional teams and a first-time nationally-ranked, top-10 team.
Cheryl is a constantly curious, science-based and creative coach who knows how to develop successful players and teams. As a player, coach, college counselor and sport psychology specialist, she brings an unusual skillset to her coaching that turned a losing program into a national-ranked team in two years.
It was a pleasure coaching with her and sharing our Olympic training with her.
Jim Coleman
International Volleyball Hall of Fame, Head Coach of USA Men’s Olympic and USA National Volleyball Teams
“Cheryl McLaughlin is a miracle worker. She helped improve my athletic performance with her sensitive, empathetic, and deeply practical advice. I’m deeply grateful to her.”
Julia Flynn Siler
NYT bestselling author
As our regional 16s and 18s coach, Cheryl trained us for the match conditions and altitude we were going to face. She helped me (Jane) understand the mindset and game plan I needed to beat a much higher nationally-ranked player at the Ojai college and junior tournament. Afterwards I was offered a college scholarship to play for the coach and school I had hoped for. She helped me (Melissa) win my match against a Stanford recruit which earned me a playing spot at Stanford, my dream school.
Jane and Melissa
Northern California junior players then D1 college players